The mission of the Stone Mountain Main Street Program is to plan, organize, produce and encourage community programs and services which will revitalize, beautify, and insure the long term stability of an economically healthy business community. Programs produced shall reflect the distinctive cultural and architectural integrity of Historic Stone Mountain Village. All programs and services are to be developed through the Main Street four-point process to insure community pride and enthusiasm that is symbolic of a welcoming and culturally diverse community.

More about us...

MSSM is a non profit organization made up of 11 volunteer board members and one full time staff person. We are a member of the National Main Street Center and a nationally recognized Main Street City who follows the four point approach.Citizens and friends of Stone Mountain Village are welcome and encouraged to become members of Main Street.  By becoming a member of Main Street you are not only showing that you believe in our mission but also you are helping us expand and improve the work that we do.  You can download the membership brochure below, which includes more information about the benefits of membership as well as an application or you can visit our secure website and pay for your membership online.

membership brochure

Organization

involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. A governing board and standing committees make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by a paid program director as well. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

Promotion

sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.

Design

means getting Main Street into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.

Economic Restructuring

strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.

Coincidentally, the four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.

Main Street Board:

Richard Mailman – Chairman

Susan Coletti -Vice Chair

Michael Hidalgo – Treasurer

Tracy Cumbie - Secretary

Karen Parker - Organization Chair

Susan Tolson - Promotions Chair

Gwen Childs

Bob Cowhig

Jo Johnson

Jeff Wages

John Oselette - Ex-Officio Board Member, DDA Chairman